About Eximius 2020

Eximius is organized by the Entrepreneurship and Innovation Cell, IIM Bangalore, in close association with the internationally acclaimed N S Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM Bangalore with an aim to promote a spirit of entrepreneurship in the country.

Introduction to the workshop:

Mad Over Marketing presents ‘The Mad Talk’ to evoke the inner marketeer in aspiring entrepreneurs like you! When it comes to start-ups, marketing can very well be its lifeline as a well-executed campaign alone can ensure phenomenal success. So, if you wish to take your start-up to the next level, The Mad Talk is a perfect match for you!

This year we are bringing the madness of Mad Over Marketing to your laptop screens. Be ready for some insightful takeaways from the entertaining content delivered in a witty and humorous manner.

What you should expect?

• Through an interactive event, MoM will engage the participants and introduce to them the three pillars of marketers – attention, perception & communication – qualities essential in successfully marketing a start-up. From the evolution of advertising and relevant products to emerging marketing trends like minimal advertising and ambush marketing, this event covers it all.
• Given the rise of social media as one of the most important communication channels with customers, participants will get an insight into eminent brand personalities and wars on platforms like Twitter, Instagram, and the essence of timeliness in social media.
• With discussions on the depiction of feminism vs sexism (through ads, real brand stories & illustrative content), fun trivia, and the Mad Over Marketing Quiz, participants are sure to be entertained!
• Lastly, but most importantly, NO JARGONS!

Details:

• Organizer: Mad Over Marketing
• Event Time: 17th October, 1:00 PM - 3:30 PM
• Price: INR 499 per person
• Platform: Zoom
• E-Certificates will be issued to the participants

For more information, visit Eximius website: https://eximius-iimb.com/