Basics Of WordPress & SEO Advance Training
Module 1: Basics of Digital Marketing
Different channels for digital marketing
Resources required for digital marketing
How to create a digital marketing plan with live industry example
Goals and successfully implemented case studies of a smart digital marketing plan
Metrics, KPIs and ROI calculation of a digital marketing campaign
Systematic approach deployed by top digital marketing strategists around the globe.
Module 2: Wordpress/website building
How to create a WordPress blog
Why a blog is important for any business
How website/online presence can help build a business
Module 3: Search Engine Optimisation (SEO)
Understand the major functions of a search engine
What is SEO and its need?
How to find/choose relevant keywords
Next generation SEO
Tricks to manipulate page rankings
Secret tools to analyze a competitor's SEO ranking and strategies
Case study discussion on SEO (activity)
Industry's best practices.
IES Management College And Research Centre
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, HIG Colony, Nityanand Nagar, A Block BKC, Bandra West, Mumbai, Maharashtra 400050