Basics Of WordPress & SEO Advance Training
Module 1: Basics of Digital Marketing
Different channels for digital marketing
Resources required for digital marketing
How to create a digital marketing plan with live industry example
Goals and successfully implemented case studies of a smart digital marketing plan
Metrics, KPIs and ROI calculation of a digital marketing campaign
Systematic approach deployed by top digital marketing strategists around the globe.
Module 2: Wordpress/website building
How to create a WordPress blog
Why a blog is important for any business
How website/online presence can help build a business
Module 3: Search Engine Optimisation (SEO)
Understand the major functions of a search engine
What is SEO and its need?
How to find/choose relevant keywords
Next generation SEO
Tricks to manipulate page rankings
Secret tools to analyze a competitor's SEO ranking and strategies
Case study discussion on SEO (activity)
Industry's best practices.
IES Management College And Research Centre
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