Design thinking is a solution-oriented process that is used to achieve innovation with considerations about the consumer at the heart of all development stages.

Building an idea is a complex process which needs you to evaluate a range of possibilities and make critical choices - Who is it for? How will it be experienced by the user? How does it address the unsaid, unmet needs of the user? To make these choices, it is critical to understand user behavior, needs, and constraints while constantly innovating. From Apple and IBM to governments of developed countries like Denmark realize the need to integrate a more authentic view of the user experience into their product/service development journey.

If you have an idea in mind, but are unsure of how to build it, this two-day workshop will help you fast-forward into the future to see how potential customers react to your solution. You will learn the tools to decode customer needs, design prototypes, and test ideas.

KNOW YOUR MENTOR

Mahak is a Design thinking coach with expertise in Human-centered design and agile innovation. Her areas of focus are Design Thinking, Futures Thinking, agile innovation management, innovation strategy, user experience (research) and lean start-up. She has advanced training from D-School, Hasso Plattner Institute started by David Kelley, Larry Leifer and Terry Winograd who first founded the d.school at Stanford.

She is the co-founder of an Indo-German transformations lab called DVan and has worked on innovation projects with international companies like Veigel, Nestle, Danish consortium of academic craftsmanship and Bertelsmann Foundation to name a few.

WHO IS THIS FOR?

For students/ young professionals dabbling with business ideas but unsure of the next steps

For early-stage entrepreneurs (or teams) who are working on a problem statement and are in the process of creating solutions (products/services)