What you'll learn in this digital marketing course

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital–from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions. Takeaways:

* Learn how to create a brand/marketing strategy

* Basics of digital marketing and why it is relevant

* Top channels to use and how to create the digital marketing strategy

* Case studies, group exercise and activities

Prereqs & Preparation

* Laptop or at the very least a notepad and pen

* Please be present on time to make the most of the boot camp

Important:

* A computer will not be provided.

* Handouts will be provided and related course material/links to be shared on email post workshop.

Who can attend

Marketing students, working professionals and start ups.