Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies
Courses
September 25 | 8PM
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Free
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Digital Event
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For Age(s)
18+
Language
English
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- About
Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies
Courses
September 25 | 8PM
Watch on Zoom
Free
Sorry, this show is already over but head here for other fun events!
Digital Event
Watch on Zoom
For Age(s)
18+
Language
English
Live Performance
Enjoy a unique experience
Invite your friends
and enjoy a shared experience
Digital Event
Watch on Zoom
For Age(s)
18+
Language
English
Live Performance
Enjoy a unique experience
Invite your friends
and enjoy a shared experience
Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies
The growth of SaaS companies worldwide has increased the demands made and expectations from marketing. Unlike IT Services, marketing plays an important role not only in differentiating the product offering but also is crucial in driving business growth. This session will explore marketing's contribution in acquiring and retaining new customers, growth strategies across the customer life cycle and importance of product marketing in creating a differentiated messaging
3 key takeaways:
- Growth Marketing Strategies across the marketing funnel
- Product Marketing and the role it plays in business growth and differentiation
- Customer Retention Marketing Strategies
About the Speaker
Diptarup Chakraborti
Head of Global Product Marketing and Analyst Relations
Icertis
Diptarup Chakraborti is a seasoned technology marketer with 20+ years experience in IT marketing with the last decade spent in SaaS product marketing. He has worked with large conglomerates like IBM, Capgemini and Gartner as well as mid sized SaaS companies, overseeing their growth strategies. He has an unique experience of being an analyst with Gartner as well as a marketing practitioner. He has had distinction of driving the AR functions for three SaaS companies, all of which managed to get ranked as a Leader in Gartner's Magic Quadrant. Diptarup is a graduate from Fergusson College, Pune and an MBA from Symbiosis Institute of Business Management, Pune and is associated as a Visiting Faculty at a number of B schools across the country where he pursues his passion for academic pedagogy and training.
Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies
Courses
September 25 | 8PM
Watch on Zoom
Free
Sorry, this show is already over but head here for other fun events!
Digital Event
Watch on Zoom
For Age(s)
18+
Language
English
Live Performance
Enjoy a unique experience
Invite your friends
and enjoy a shared experience
Free
Sorry, this show is already over but head here for other fun events!