Here are some key points for a Facebook Business Promotion/Lead Generation online workshop:

1. Understanding Facebook's Algorithm: Learn how Facebook's algorithm works and how it affects the reach and visibility of your business page and posts.
2. Creating Compelling Content: Explore strategies for creating engaging and shareable content that resonates with your target audience.
3. Optimizing Facebook Ads: Master the art of creating effective Facebook ads that drive traffic, generate leads, and increase conversions.
4. Targeting and Audience Segmentation: Understand how to use Facebook's targeting options to reach specific demographics and interests, maximizing the effectiveness of your ads.
5. Lead Generation Techniques: Discover various lead generation techniques on Facebook, including lead ads, landing pages, and lead magnets.
6. Building and Nurturing Relationships: Learn how to build meaningful relationships with your audience through regular interaction, engagement, and customer service.
7. Analyzing Metrics and Insights: Understand how to use Facebook Insights to track the performance of your ads and posts, and optimize your strategy based on data-driven insights.

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