FREE! Webinar on Frugal Product Marketing

FREE! Webinar on Frugal Product Marketing


January 20 | 8PM


Enjoy this event from your home


Sorry, this show is already over but head here for other fun events!

Invite your friends

and enjoy a shared experience


Invite your friends

and enjoy a shared experience

About the Event

Frugal marketing is a philosophy and framework. It’s ideal for challenger brands and startups. Or any brand looking to achieve more with less. Some of the techniques are focusing on pull vs push marketing, prioritizing channels that have the highest ROI for you, and sourcing the marketing elements in the most efficient way. But before that, it also involves understanding the reason to buy as sharply as possible so that the messaging is tight and building credibility for this message.  

In this session, the speaker will bring her insights gained from 25 years of working with brands as a CMO, advisor, and board member. ​

What do you need to bring along?

  • An open mind
  • Curiosity and questions 

Key Takeaways

  • How to figure out the reasons to buy, 
  • A framework to build a core vs surround brand, 
  • Choosing the right channels


Jessie has 25 years of experience in marketing, always on a tight budget. She was Global Brand Manager of Infosys during its hectic growth era of the late 90s and early 2000s headed marketing for challenger brand iGATE (now a part of Capgemini) and went on to be Chief Marketing Officer of Wipro Technologies for five years during which it quadrupled its revenues to $4 billion. 


In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with global and Indian clients to maximise marketing impact through consulting and content strategy. Multiple organisations have also sought her expertise on their Boards and she is an independent director on the boards of Bajaj Consumer Care, Expleo Solutions, Credit Access Grameen, and Royal Orchid Hotels.  


Her book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was published by Tata McGraw-Hill, and was based on her experience putting Indian brands on the global map. She is now refining her thoughts on frugal marketing in the digital era for a book to be published by Bloomsbury in 2021. A weekly newsletter authored by her, Marketing Booster, has been running for 480 weeks and has over 30,000 readers.


She holds an MBA from the Indian Institute of Management, Calcutta, and a bachelor's degree from National Institute of Technology, Trichy.  

Terms & Conditions


Sorry, this show is already over but head here for other fun events!

Digital Events

We bring you online experiences to make sure you've got an exciting plan every day.

Bake a cake, get in some yoga, and stay entertained with digital events on the Paytm Insider app.

  • Unsure if you would be able to go?

    Worried your boss may cancel your holiday or your professor may put up weekend lectures? Dont worry, you can easily transfer your ticket to your friend later!

  • Going out with friends?

    Unlock rewards or cashbacks the next time you are going to an event with your friends. Just use the ‘Buy Together’ option for an event if you see one on its page.

Curated & Handpicked EventsPaytm Insider aims to give you experiences in Online worth your time and money, and hopefully, encourage you to try something new. Be it curing post-work blues or making your weekend (more) awesome, you'll find it here. Explore live events (music, comedy, theatre, art); dining experiences; weekend getaways (treks, adventure, tours, travel, cycling, amusement parks); and live sport (cricket, football, kabaddi, badminton) matches; workshops (photography, marketing, cooking, baking, painting) and more.
Music Events: Gigs & FestivalsCalling all music lovers! Watch your favourite artists, live - at festivals, club shows, gigs or concerts. Paytm Insider has the best curated music events, across genres: rock, metal, EDM, pop, fusion, hip-hop, jazz, classical, Bollywood and world, at some of the best live music venues in the country. Paytm Insider hosts several top properties, including Bacardi NH7 Weekender, Timeout, SulaFest, Mood Indigo, Gaana Crossblade Music Festival, Locals DISTRICT, Lager n Barrel, MPower Fest. Also look forward to superstars like Arijit Singh & AR Rahman hosting their tours here.
Comedy Shows & EventsWho doesn't enjoy a good laugh? You'll find the latest shows by the best Indian comedians - Zakir Khan, Kanan Gill, Biswa Kalyan Rath, Kenny Sebastian, Comicstaan finalists (Nishant Suri, Rahul Dua & others) and more, on Paytm Insider. Catch them doing tours of their specials, trying new material, hosting an open mic, and more. Catch the big names of comedy at Headliners and LOLStars; or shows to see up-and-coming comics enthrall audiences, and open mic events where you'll see and cheer on fresh talent! International legends like Russel Peters, Eddie Izzard & Bill Burr have ticketed here in the past.
Cheer Your Favourite Sports Team On!Paytm Insider is home to world-class sporting experiences across India: Vivo Indian Premier League, Indian Super League (FC Goa, Kerala Blasters, Jamshedpur FC, Mumbai City FC, Delhi Dynamos), Vivo Pro Kabaddi (Tamil Thalaivas, U Mumba, Haryana Steelers, Bengal Warriors, Jaipur Pink Panthers), I-League, Vodafone Premier Badminton League, Premier Futsal, and international cricket matches (Test, T20 and ODI). Can't get to a stadium? You'll find amazing screening experiences too - especially the EPL, Champions League and F1.
Weekend Travel: Trekking, Camping & AdventureAfter a tiring week, one of the best ways to unwind is to head to the great outdoors. You will find excellent options for trekking, camping & adventure activities like white water rafting, waterfall rappelling and paragliding near Online. Paytm Insider teams up with experienced and responsible travel groups and event organizers so you have a memorable and safe experience. These events are for novices as well as experienced folks. You will also find special seasonal experiences like fireflies, camping, rafting and more on Paytm Insider.
Discover your city with Paytm Insider
Paytm Insider

Paytm Insider is a platform that helps you discover and buy the best in events, travel and food in your city. We strive to curate experiences that are worth your time and money, possibly something you have never tried before.

For event organizers

Paytm Insider is built by the same team that created Bacardi NH7 Weekender (us) and we sure know what goes into putting together a great experience. Our technology, marketing and customer support can help you build a community of not just ticket buyers, but also fans.