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Take your events online with Paytm Insider!

Take your events online with Paytm Insider!

Say hello to the fastest way to set up and manage your digital events.


A little over a year ago, a small team at Paytm Insider began work on an experimental project called “Digital Events”. We believed that the transformational experience of going to an event could also be experienced online. This way artists and fans could transcend limitations of location, accessibility and seasonality. These events would combine live streaming technology with powerful interactive features that allowed participants to engage with each other and creators.

This journey was fast-tracked because of the onset of the COVID-19 pandemic. In the last year we have worked on building out various features and plans that support organisers and brands in hosting digital events.

We support a variety of options today for you to take your event and content digital. This is a convenient, effective and fast way to set up and market your online events.

Publish your digital event in 3 simple steps

As an event organiser, all you need to do is:

1. Create an event — select “Digital event” as the event type

2. Set up the event time, details, duration, capacity and ticket price

3. Publish the event

That’s pretty much all, really! Sounds too easy?

That is because our integrated backend takes care of everything else for you — and we mean every single thing. You can host a live stream, have pre-recorded content auto stream at a set time or offer video on demand options to customers.

Once an event is published, the platform manages bookings per show based on the capacity set by the organiser. Customers who purchase tickets get their access details on the ticket and a reminder when the show is about to go live. Organisers can also send timely reminders and messages to the attendees from the backend via Email using our built in communication tab.

When it is time to go live with your event, organisers can go to their event page on the backend and click “Start Hosting” — and get the streaming details you need to go live and manage your event!

Creator-friendly pricing

We have designed the fee structure with you in mind to make this shift easier.

Why Paytm Insider?

  • Distribution to 10 million+ user base across Paytm Insider and Paytm
  • Ease of event listing and management from a single platform
  • Competitive pricing
  • Access to user reports and insights

And we have a lot more in store! We have always believed in the transformational power of shared experiences. We are working overtime to bring the same emotion of singing along with tens of thousands of fans or hearing the thunderous applause of 30,000 match attendees or attending workshops with other enthusiasts to a digital screen near you! Back soon with more!

P.S. We also run a slack community for event organisers and creators to discuss their ideas, and also to get creative and technical guidance on how to improve on setting up their digital events.
Join here.

Frequently Asked Questions

I have an existing account on a streaming software, can I use that to list a digital event?

You may choose to do so and you can deliver your event digitally through your existing account on a streaming software of your choice.

Is there a threat of outside audiences joining my event without buying tickets on Paytm Insider?

Digital event e-tickets via Paytm Insider are safe in this way — each link can be accessed to and joined by the registered ticket buyer only once and cannot be transferred to someone else. However, if you wish to share the event with collaborators or sponsors, you can do so subject to prior approval. Please reach out to for seeking approval.

Do my ticket buyers need an account on the chosen streaming software to participate?

Yes, users need to sign in to the same streaming software that is chosen by you for delivering your event digitally. Your ticket buyers will be required to use the email credentials entered while booking the ticket to be able to join the event. This is to prevent the abuse of event links for your ticketed events.

Can I live stream my events on the Paytm Insider?
Yes. With the interactive streaming product, you can now create streaming-based digital events. The stream can be watched by your event's ticket buyers and you can choose the tickets to be paid or free of cost. These events can be consumed on our web platform.

Can I pay to promote my event to the featured spot on Paytm Insider?
Yes, like IRL events, we handle marketing and promotions for your event on Paytm Insider and on social media for a premium. Get in touch for further information.

How will I receive payouts for tickets sold?
If you are already registered with us, payouts work as per the usual payment schedule. For new users, we will need some information to onboard you and once set, the payouts will follow. Get in touch with us on for more on this.

Great! How do I gain access to this publishing tool?
Register yourself on our publish portal and gain access to our backend from where you can create and manage your events.

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Find the best experiences happening out there in your city or enjoy handpicked content while sitting comfortably at home. Paytm Insider is your go-to place to figure out what to do today!


Kickstart your resolution to party hard. Experience LIVE music, comedy, poetry, theatre, sports & so much more…

Watch and cheer for your favourite teams, Discover new hobbies with workshops & courses And Groove to the beats of your favourite artists.

Curated & Handpicked Events

Paytm Insider aims to give you experiences in Online worth your time and money, and hopefully, encourage you to try something new. Be it curing post-work blues or making your weekend (more) awesome, you'll find it here. Explore live events (music, comedy, theatre, art); dining experiences; weekend getaways (treks, adventure, tours, travel, cycling, amusement parks); and live sport (cricket, football, kabaddi, badminton) matches; workshops (photography, marketing, cooking, baking, painting) and more.

Music Events: Gigs & Festivals

Calling all music lovers! Watch your favourite artists, live - at festivals, club shows, gigs or concerts. Paytm Insider has the best curated music events, across genres: rock, metal, EDM, pop, fusion, hip-hop, jazz, classical, Bollywood and world, at some of the best live music venues in the country. Paytm Insider hosts several top properties, including Bacardi NH7 Weekender, Timeout, SulaFest, Mood Indigo, Gaana Crossblade Music Festival, Locals DISTRICT, Lager n Barrel, MPower Fest. Also look forward to superstars like Arijit Singh & AR Rahman hosting their tours here.

Comedy shows: Standup & Open Mic

Who doesn't enjoy a good laugh? You'll find the latest shows by the best Indian comedians - Zakir Khan, Kanan Gill, Biswa Kalyan Rath, Kenny Sebastian, Comicstaan finalists (Nishant Suri, Rahul Dua & others) and more, on Paytm Insider. Catch them doing tours of their specials, trying new material, hosting an open mic, and more. Catch the big names of comedy at Headliners and LOLStars; or shows to see up-and-coming comics enthrall audiences, and open mic events where you'll see and cheer on fresh talent! International legends like Russel Peters, Eddie Izzard & Bill Burr have ticketed here in the past.

Cheer Your Favourite Sports Team!

Paytm Insider is home to world-class sporting experiences across India: Vivo Indian Premier League, Indian Super League (FC Goa, Kerala Blasters, Jamshedpur FC, Mumbai City FC, Delhi Dynamos), Vivo Pro Kabaddi (Tamil Thalaivas, U Mumba, Haryana Steelers, Bengal Warriors, Jaipur Pink Panthers), I-League, Vodafone Premier Badminton League, Premier Futsal, and international cricket matches (Test, T20 and ODI). Can't get to a stadium? You'll find amazing screening experiences too - especially the EPL, Champions League and F1.

Trekking, Camping & Adventure

After a tiring week, one of the best ways to unwind is to head to the great outdoors. You will find excellent options for trekking, camping & adventure activities like white water rafting, waterfall rappelling and paragliding near Online. Paytm Insider teams up with experienced and responsible travel groups and event organizers so you have a memorable and safe experience. These events are for novices as well as experienced folks. You will also find special seasonal experiences like fireflies, camping, rafting and more on Paytm Insider.

Discover your city with Paytm Insider

Paytm Insider

Paytm Insider is a platform that helps you discover and buy the best in events, travel and food in your city. We strive to curate experiences that are worth your time and money, possibly something you have never tried before.

For event organizers

Paytm Insider is built by the same team that created Bacardi NH7 Weekender (us) and we sure know what goes into putting together a great experience. Our technology, marketing and customer support can help you build a community of not just ticket buyers, but also fans.

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