Selling is hard! Selling as a startup, even harder? And yet no startup can do without a strong business development strategy. Join this Fireside chat with leaders from some of the most successful B2B startups, on how they go about bringing in money for the company.

Sagar Saxena: Founding team member and a Senior BD team member at Razorpay, an Indian Fintech startup that just a $1 Billion valuation. He has been with the company from when it was a tiny company started by university friends in 2014 till its current unicorn status, cracking multiple deals and expanding to 100s of cities.

Simon Johnson: A seasoned sales leader in the industry, he joined Freshworks (erstwhile Freshdesk) 6 years when it was a much smaller company to help it establish its roots in the UK and Ireland region. And since then he has helped in the growth of a large team and business for Freshworks in the region. Freshworks today is valued at $3.5 Billion

Yash Reddy: Chief Business Officer at MoEngage, a customer engagement solution provider that recently raised a Series C of $25 M. Yash joined the company 5 years ago in its fledgling days and has helped scale the business to clients across India, SEA and Europe

Some points that will be covered

• How to plan and execute your sales strategy in early days of a company. How to get the first customers?
• Modifying your strategy at different stages of the company - highlight on differences between multimillion dollar companies and unicorns.
• How to secure deals against larger, better known competitors?
• Mistakes made in the past and lessons learnt
• How these leaders managed cross country sales during COVID and actually grew their business
• Tips for founders to become good sellers
• And questions from audience