“The biggest deficit that we have in our society and in the world right now is an empathy deficit”.

Empathy requires us to put aside our opinions, our culture and our worldview in order to truly understand other peoples’ experiences. But most of the times, empathy is blinded by our own biases. We’re trapped in assumptions and in the need to be right and it constantly hurts our view on the world around us and the impact of the products we are building.

What makes a product design great is not simply listening to the user. It is hearing the user with empathy and without biases. And acknowledging and eliminating biases is one of the hardest and most important tasks when designing today and we can all continuously get better at it.

Key Takeaways

• Take part in this interactive session and become more aware of how you ask questions, you listen and interpret the information that you hear.
• Alexandra will also tell a series of stories on how to improve product design through empathy and go through the traits of an empathic observer and the tools that one can use to gain a deep understanding of the people for whom you are designing.

ABOUT THE SPEAKERAlexandra is a product leader and a digital transformation expert who’s been in the game for more than 10 years. She started her career working as a strategy consultant. Previously held positions in marketing, communication, product strategy and development and consulting in digital transformation. She's been building products for years touching various phases of the product life cycle: user research, business insights, market analysis, financing, product vision, strategy, roadmapping and execution.

Alexandra is listed in the Top women in Product in Europe 2018, the Elite business women to follow in 2019 and the top 25 PLG Influencers for 2021. She's passionate about building great products that have a positive impact and always looking for ways to grow and to empower the people around her to grow. A result-driven expert with extensive knowledge in finding product-market fit and gathering a deep understanding of the user in order to build a product people will love. She is also an experienced public speaker, sharing the know-hows and stories through talks and workshops all over the world and mentor and coach product professionals.