Irrational: A workshop in hidden ways elite marketers use to influence customers!

Irrational: A workshop in hidden ways elite marketers use to influence customers!

Workshops

September 18 | 6:30PM

Watch on Zoom

Free

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Event Guide

Digital Event

Watch on Zoom

For Age(s)

Family Friendly

Language

English

Masterclass

Learn from an expert

Invite your friends

and enjoy a shared experience

INVITE
Event Guide

Digital Event

Watch on Zoom

For Age(s)

Family Friendly

Language

English

Masterclass

Learn from an expert

Invite your friends

and enjoy a shared experience

About the Event

Most people think they are rational. The evidence says they are wrong.


This workshop will show you how to influence your customers’ behaviour and persuade them to take action.


Have you ever wondered, why some businesses consistently have higher revenue and high conversion rates?


How they are able to get more value from their digital properties like websites, apps, landing pages, videos etc ?


We just distilled it into a stunning 1 hr of delightful discoveries.


Whether you are a beginner or a seasoned professional, you will never look at Marketing the same way again.


You will get insights about decision science, emotions, senses, memory, habits, social psychology, dopamine, empathy, trust, and persuasion.


The 5 really good reasons why you need to join:


  • Understand consumer behaviour (...even in the pandemic)
  • Learn the biases and psychological effects used by elite marketers
  • Turn visitors into customers
  • Increase your revenue
  • It is free

Whether you are a digital marketer who wants to enhance their skills, a UX professional who wants to apply consumer psychology in their designs and the entrepreneur who is trying to squeeze more sales in the Pandemic. This is for you.


This webinar (& workshop…) is an intro to our award-winning Digital Psychology, Persuasion and NeuroMarketing Course which till now was only available to corporates. (That course is launching on 26 September).


You can check it out at https://bit.ly/2RbpTOj



Irrational combines insights from Psychologists, Behavioural Economists, Neuroscientists and Social Scientists. It is then filtered to provide cases where those insights have actually been used.


The last 50 years of research has contributed to the principles used. That includes work by Nobel Prize-winners such as Richard Thaler and Daniel Kahneman.


We also combined the latest research from scientific journals (...& simplified it) along with experiments by indian as well as global companies.


About


Neil Montes is a marketer and consumer psychology enthusiast who has been at the forefront of digital marketing since its beginning..

He has worked over 15 years at the intersection of Data, Marketing and Technology. In those years, he has worked or consulted with some leading companies – SAS Institute, PayPal, Dell, Autodesk, Walmart, Citibank, eClerx services and a large group of high-growth startups among others.


He currently leads Data Commune and NeuroConvince.

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