From trends to memes: How to build a winning Social Media Strategy

What will you learn in this Workshop?

• What does social media mean to brands like Paytm, Zomato etc?
• How are brands leveraging social media to acquire customers?
• Live approach on creating a social media campaign for your brand (Case Study)
• How to crack the social media marketer job in brands (skills and responsibilities)

Who is this Workshop for?

• Budding Social Media Marketers
• Marketing Professionals looking to upskill themselves
• Founders & entrepreneurs to quickly learn how to effectively benefit from social media.
• People looking to switch careers to Social Media Marketing
• Freelancers

About the mentor:

Gargi Trivedi

Marketing Team Lead (Social & Brand) at Paytm

Gargi is a writer who found her ikigai in crafting creative communication for some of the most popular, social-first brands in India. Passionate about storytelling, her first stint with social media marketing was when she self-published her first book, at 19 and sold over 100 copies in 2 months with an organically driven social media strategy. Since then, she has worked with multiple brands, including Panasonic, Amazon, Daikin, Valvoline, Paytm, among others in driving their brand communications.

In 2021, Gargi started her own Social Media Marketing Agency, Alter Media with an aim to help Small-owned and Home-owned Indian brands in building a strong digital presence. With years of experience in creating social media strategy for brands and individuals alike, Gargi believes that if you know the answer to, “What's your story?”, you have got your winning social media strategy. Want to learn more? Sign up!