Are you a management student aspiring to make it big in corporate world? Do you wish to progress faster in your professional career? Do you want to gain competitive advantage by learning important organizational processes and functions, well in advance?

If your answer to any of above is Yes, then B’yond-Books Management (B’BM) workshops are designed, just for you

B'yond-Books Management (B'BM), is an unique initiative by industry veterans to provide valuable insights and detailed understanding of multiple organisational processes, functions and industry dynamics, through series of workshops, for those who are proactive and believe in “real-time” learning. B'BM workshops are curated and designed around important topics from Marketing, Sales, Finance, Value Chain, R&D, Modern Trade business, Social Media marketing, E-commerce, and many more. All B'BM workshops are conducted by Industry veterans, vastly experienced in their respective domains and currently working with reputed organizations at senior level. The USP of B'BM workshops is that they are entirely based on "real time" experiences of industry veterans and are aimed at offering its participants the glimpse of real corporate world.

B’BM brings you its unique workshop on "New product development – Learn how MNCs do it" that takes you through "real-time journey" of a product from idea generation till its launch. This workshop will decode the entire process and nitty gritty of all the stages that a product idea goes through before it is ready to fly off the shelves. Workshop will be conducted by Mr Sanjay Rahatade, a marketing veteran with over 11 years of experience and having launched more than 25 products across multiple industries