DIGITAL EVENTS 101
KNOWLEDGE BASE FOR ORGANISERS
At Paytm Insider, we’ve been facilitating digital experiences for artists, organisers and customers.
We’ve hosted over 30,000 digital events, and aren’t slowing down. Here are a set of guides to help you craft memorable event experiences for your fans.
#1: SETTING UP EVENTS ON PUBLISHER
Guides to help you create the best represented version of your digital event. Read through some of our best practices on how to organise a virtual and on-ground event and make it a memorable experience for your audience.
How to set up a digital event
Read about how you can setup, publish and manage your digital events on our platform. Choose from a list of digital plans crafted to fit your event format. This article covers key features you'll find on your dashboard, like how to invite a guest and communicate with your attendees before and after a show.
How to set up an on-ground event
Read about how to setup an on-ground event from your publisher account. You can add a venue within minutes, add health and safety precautions followed at your event, set up discounts and access sales data.
Interactive Streaming - Adding interactive elements to your digital event
Learn how to host a live online event and stream your content live. Add interactive elements to your live stream as you engage and interact with your audience in realtime via live chat, polls, Q&A and more.
Theatre Mode - Add a video on Paytm Insider and create a show.
Record interesting content, upload it and create multiple shows instantly.
Basics of creating an Event Card
This guide will help you create an event card with all the points you need to keep in mind like logo placement, font selection, content placement and more. Read about what colors, fonts and images work best together.
Best practices for your Event Page
While a basic event page does the job, enhancing it to bring out its core essence and value proposition goes a long way in improving customer opinions and brand affinity, eventually leading to higher sales. Read on to know more about evolving your event page into the best version of itself.
Communicating with your Audience
Here's a best practices guide on sending communications to your ticket buyers. How do you give them timely updates and tips and ensure they know someone is looking out for them, without sounding like their mother, an annoying spammer or a clingy ex? Find out here!
#2: HOSTING DIGITAL EVENTS
Tips and tricks on hosting for your D-day!
Best Practices for Artists & Creators
This article is your event's Assistant Director, DOP, Sound Dada, Spot Boy rolled into one. Enough said.
#3: GUIDES FOR AUDIENCE
Useful information for your event attendees for you to pass on.
Joining an Interactive Event
Ensure your customer's are all set to join your interactive event on time by sharing this guide on how they can join an interactive streaming event on Paytm Insider with them. Read more
#4: Case Studies
How organisers and brands use our platform to host interesting event formats.
Digital Events, Elevated!
Read about our online streaming player with features like watch parties, global chat and spotlight videos that organisers and brands used to host festivals, workshops, comedy and music event formats.
Like any other good technology, our Online Event platform is constantly evolving to keep up with the latest demands and market trends. We are adding new features and functionalities almost every week. Keep an eye out here for new posts and feature guides.
Last but not the least, join our Organiser Community for latest updates and info. We are there 24x7 to guide you personally through your journey.
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