Product Marketing = Scalable Storytelling
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October 28 | 8PM
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- About
Product Marketing = Scalable Storytelling
Courses
October 28 | 8PM
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Free
Sorry, this show is already over but head here for other fun events!
Digital Event
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Language
English
Live Performance
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Digital Event
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User’s attention is scarce. There is fierce competition for user’s attention and it will be tougher in the days to come. In this situation, companies need to go beyond talking about their basic features and appeal to the user’s emotional mind - excite, inspire and captivate.
Nothing does this better than compelling, relatable and cogent stories.
Good storytellers give an unfair advantage to their organisation in the market, and against competition.
Product Marketing is that function in organisations that is responsible for taking the genesis of an idea, weaving a beautiful story that users would like to hear, and make them take positive action.
KEY TAKEAWAYS
- Success and failure stories in product marketing.
- How an awareness of Product Management and Product Marketing can be your unfair advantage.
- Lessons in storytelling, from my experience at Zoho, Yahoo, InMobi, B2Brain.
ABOUT THE SPEAKER
- Sridhar Ranganathan is passionate about making people more effective.
- As cofounder and CEO of B2Brain.com, he and his team are working on giving an unfair advantage to sales professionals by providing contextual intelligence on their target accounts.
- Sridhar was previously the first VP of Product and then VP of Corporate Development at InMobi. He built and managed the Yahoo! Maps, Yahoo! Local and Yahoo! Jobs products at Yahoo! India, prior to InMobi. He came to Yahoo! from Zoho where he product managed network management products as well as built the usability function.
Product Marketing = Scalable Storytelling
Courses
October 28 | 8PM
Watch on Zoom
Free
Sorry, this show is already over but head here for other fun events!
Digital Event
Watch on Zoom
For Age(s)
18+
Language
English
Live Performance
Enjoy a unique experience
Invite your friends
and enjoy a shared experience
Free
Sorry, this show is already over but head here for other fun events!