Social Media & Email Marketing Course
People spend over 2.2 hours a day on social media channels. That’s more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.
From Facebook, Twitter, LinkedIn, and YouTube, to Instagram, Pinterest, and Snapchat, social media marketing have dominated the cultural landscape. How can you or your business tap into this growing trend by social media marketing?
This 2-day intensive social media marketing course provides a realistic hands-on session for beginning to intermediate level. It empowers participants to jumpstart their social media marketing journey.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, social media marketing course attendees will learn how to create, grow, and measure the effectiveness of their social media marketing campaigns.
Throughout this social media marketing course, learners will be equipped with a rigourous step-by-step process in creating, managing, sustaining and measuring their social media marketing campaigns.
The social media marketing course module has been created, keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the social media industry
Social media marketing course: weekend batch
Schedule for social media marketing course
Introduction to the world of social media marketing
What is social media marketing?
Why social media marketing?
Choosing social media platforms?
Objectives, goals & tasks in social media marketing.
Facebook & Instagram for business/professional usage
What is a business page?
Management of the page
Writing content & making creatives for the page
Hands-on training on Facebook & Instagram audience targeting & creating campaigns on both through Facebook Adverts (comprehensive activity with a live campaign)
Search and connect
Instagram advertising with Facebook
Hashtag magic search and connect
Youtube video advertising
Content planning & marketing
Social & content strategy building
Content calendar building
Introduction to blogging
Email marketing using MailChimp
Email marketing advantages and when to use it
How to create an email marketing list
How to develop an email list
Creating & running email marketing campaigns (major hands-on activity)
About the Organizer & Venue
IES Management College And Research Centre
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, HIG Colony, Nityanand Nagar, A Block BKC, Bandra West, Mumbai, Maharashtra 400050