Aesthetics and trends often take centre stage, but the real power of a strong social media presence is in the message. Consistently delivering content that informs, helps, and resonates with audiences is what truly matters—not just during big campaigns. 

This workshop organised by the Underline Center will guide writers, communications specialists and others on how to build and strengthen their social media strategy. 

Conducted by Vishaka George, Senior Editor and Head of Social Media at the People’s Archive of Rural India (PARI), this session will focus on 

 a) Key aspects of powerful storytelling, irrespective of the medium. 

 b) Customising the message for a platform’s (Instagram, Twitter, LinkedIn and YouTube) unique characteristics. 

This workshop is ideal for writers, communication specialists, and social media managers in the impact space. However, the broader themes of writing and editing for social media will be valuable to professionals across various industries.  

The People’s Archive of Rural India (PARI)

PARI is a journalistic platform dedicated to covering under-reported rural issues. Their stories, told via text, photos and videos, cover agriculture, rural healthcare, education, resource conflicts, art and culture. PARI's work highlights the voices of marginalised communities, offering perspectives often missing from mainstream media.