The Psychology of Digital Marketing Course: Live & Practical

The Psychology of Digital Marketing Course: Live & Practical


November 30 | 6PM - December 4 | 8PM


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About the Event

This course will show you how to influence your customers’ behaviour and persuade them to take action.

Better understand the irrational’s customer’s mind

Use the knowledge to modify your ads, websites, apps, landing pages to get people to click more

Use psychology models, cognitive biases & experiments to become a top 1% marketer

Over 5 weekdays, you will learn with examples from high converting brands, mobile apps, digital marketing campaigns and websites.

Taught by one of India’s leading authorities on customer intelligence and behaviour science – Neil Montes – who has worked over 15 years with leading Startups and F500 companies.

You'll learn over 40 behaviour science principles, psychological design patterns, and persuasion models.

Designed for the beginner as well as a seasoned professional. 

Whether you are a digital marketer who wants to enhance their skills, a UX professional who wants to apply consumer psychology practically in their designs and the entrepreneur who is trying to squeeze more sales in the pandemic. 

Over 5 classes (2 hrs each day), some of the topics we will cover are:

  • Fundamentals of the brain
  • Behavioural design process
  • Tools of Customer Intelligence and Neuromarketing
  • Psychological wireframing
  • Perception & Brands
  • Attention, Memory
  • 2 Minds, Impulse Control, Pleasure & Pain
  • Addiction, Preference, Empathy & Connection
  • Essence & Meaning
  • Subliminal
  • Implementing on your digital properties like websites, mobile apps, landing pages, product pages, shopping carts, forms, etc.
  • 5-stage applied psychology toolkit for digital experiences
  • Managing psychological backfires
  • Experiments and tools that enable higher conversions and make more money

Dates and Time of Online Classes

30 Nov – 4 Dec - 6:00 pm IST (2 PM London Time) (2 hrs everyday)

We will use both global examples like (Amazon, Netflix, Salesforce, Instagram, Disney, Red Bull, Citi, Morgan Stanley, Accenture, 20 others) and Indian examples like (Hotstar, Ketto, Lenskart, Clovia, Pepperfry, Udaan, Infosys, Myntra, Acko, Big Basket etc).

You'll also get a suite of educational resources, templates, checklists to go along with your training.

This course is perfect for:

  • Entrepreneurs
  • Digital marketing and advertising experts
  • UX and design professionals
  • Researchers
  • Marketing tech and analytics experts
  • Marketing career beginners and recent graduates

About Me

Hi, I am Neil Montes, Co-Founder & Lead Trainer of 2 training brands - Data Commune and NeuroConvince. 


I have worked over 15 years at the intersection of Data, Marketing and Technology. In those years, I have worked or consulted with some leading companies – SAS Institute, PayPal, Dell, Autodesk, Walmart, Citibank, eClerx services and a large group of high-growth startups among others.

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