Is your event page an A+ or C-?

As your event concept goes from an idea into execution, a key step in the middle is to ensure the USP of the event is coming through in all your communication including the page visited by audiences to get tickets. The event page on Paytm Insider plays an important role in spelling out what you have in store for the audience and generating interest. Your content should be honest, engaging and must clearly define the event’s USP.

Here are a few guidelines to ensure your event page not only looks great but also reads well on our platform. Remember the more interest you generate for your event, the more traffic you'll receive on the page which helps with sales. So you want to ensure that users easily find all the information they need to take the next step and buy a ticket.

Your event page needs a title, creative, description and supporting media like images and videos. Let’s get started!.

How to draft a short straightforward title

Spell out the event proposition

The event title should clearly define what a customer stands to experience or learn from choosing to attend the event. Make sure you mention the name of the artist or brand when relevant. Your title is the first point of discovery for potential customers.

For example: Learn the Art Of Podcasting With Roshan Abbas

Pedro’s Workshops - Goan Poee Making Class With Chef Hussain

Keep it short but catchy

Use a phrase, instead of a sentence. A well crafted title should convey the experience within 6-9 words of less.

For example : Baking Macarons With Adriano Zumbo. vs. You Can Learn To Bake Macarons With Adriano Zumbo.

Use Title Case

Capitalise each word in your title, this makes it easier to read.

Remember: Don’t mention the date, time or venue this is included right below the event title

How to Design your event creative

Use the right image size

Creative size: 840X460px @ 144dpi - Save for web at 60% or lower - file size under 180kb - JPG format)

Check your placement of logos

Logos must be added on the top left corner - if you are using more than one (sponsor/partner logos), then they need to be stacked one below the other. Avoid using text or logos on right-hand side corners of the creative, there is a fixed category tag and social icons that appear there.

Choose the right colors

Pick a background color that compliments the color of your copy on the creative to ensure it stands out and is easily readable

Mention important details

Highlight your event name, include your brand logo, and use a relevant illustration or image that defines the event experience. Ensure that you have licenses in place for image use. If you have an artist performing, use their image as part of the creative, but with their permission. Ensure the images used are appropriate for all ages.

Remember: Avoid adding details like Date, Time, Venue, Price of the event as this information is always visible on the right hand side of the event listing and under the thumbnail.

How to write copy for your event description

Explain the ‘What’ and ‘Why’ in 2-3 sentences

85% of the visitors to your page are viewing it using a mobile device. Your introductory copy needs to be specific and should tell a user why they should attend the event within 2-3 sentences. This will encourage them to scroll through the page and learn more about the experience.

Give context about the event

Be specific on the type of event you are hosting so the user is clear and knows whether it’s a workshop, an online course or a performance.

Specify requirements or material needed

If the event requires participants to come prepared then mention what they will need to keep handy. Be specific, share alternatives wherever possible, especially for food or art related workshops.

Talk about the host

A large part of deciding whether to attend an event or workshop for a user depends on the host. It's a good practice to have a short writeup summarising who they are, their field of expertise, and highlighting their achievements and skills.

For performances: the writeup could include details of the artist, comedian or performers, a line or two summarising what they are known for, and write about their performance style.

For workshops : A brief about the instructor, the kind of art form or skill they teach, a studio they work at or own. Where a user can find some of their work.

For online courses: Introduce the course instructor and their subject of expertise. You can also include details about their teaching style or a few articles or blogs they recommend reading prior to the course.

Share a few guidelines to follow

It helps to mention a few guidelines to facilitate an enjoyable experience for all attendees.

For example: Things to remember:

• Join the event using the email address from your ticket
  
• Connect via the link 5 minutes before the event begins
• Use earphones/headphones for a better experience
• A strong internet connection helps avoid any interruptions or disturbances during the event

Remember: Use the rich text options available on your publisher tool to help breakup each section within your description.

How to use images and videos to describe the vibe

It’s a great idea to use our gallery and video features to add some visual elements to the event description. A short video clip can nudge a user towards buying a ticket to your event. Images of the artist or their artwork helps drive home the experience you wish to offer attendees.

For example : Include an after-movie clip from a previous edition to convey the vibe of the event.

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