Some sounds stay with you forever — a melody that brings back a childhood memory, a film score that gives you goosebumps, or a tune that gets you dancing. From vinyl grooves to streaming playlists, music is an experience, shaping emotions, storytelling, and the way we connect with the world in ways often invisible to the casual listener.

Led by the Co-Founder of Heard Publishing, Rahul Kanan, this immersive workshop will take you beyond passive listening into an active appreciation of music’s role in storytelling, branding, and creative expression. Through interactive sessions, compelling case studies, and listening exercises, we will break down the elements that make music unforgettable. Whether you are a media professional, a creative practitioner, or a music enthusiast, gain a deeper insight into how music shapes emotions, influences perception, and creates lasting memories. The workshop will also feature a live session with guest speaker, composer Joel Crasto, who will share insights on the evolving landscape of sound and creativity.

An experiential experience to help you listen differently, think critically, and engage with music in new ways.

Highlights:

· Explore how musical elements interact with our emotional and neurological responses.

· Discover how different rhythms and structures shape narratives and influence consumer behaviour across various media.

· Understand how soundtracks and scores enhance narratives in film, OTT, and advertising with case studies.

· Trace how music reflects global trends, from folk traditions to contemporary innovations.

· Participate in hands-on exercises to analyse and appreciate sound more deeply.