#CreativeWorkouts is an attempt to break the myth that creativity exists only for one part of the brain. There will be 4 such events that tackle this at some level or the other, held between May-August at #SocialWorks (BLR), by Dentsu Webchutney.

With each workshop we will use tools that highlight the theme of the workshop and more importantly debunks that age old myth of ‘being creative’ is restricted to a field of work/department.

Session 3 is on The Art of Management by Prashant Gopalakrishnan, Sr Vice President & GD Prasad, Client Services Director at Webchutney.

With a combined experience of 24 years in Advertising, the facilitators are here with secrets to acing the management game, that no text-book would ever teach you. Get to learn the art of:

1. massaging egos

2. managing people & relationships

3. communication

4. operations

5. making money &

6. delighting a client

Tickets at INR 300, per head

For all of you who have a team to manage, a project to finish or a business to run - let the lessons begin!

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About Prashant:

Prashant brings in a great amount of experience to the fore. He has been in the industry for over 14 years in top creative agencies like Publicis Capital, Contract Advertising, Leo Burnett and Dentsu Webchutney.

Was part of the team that launched Maruti Suzuki Swift - the car that changed the perception of MSIL in India. He has handled all ATL advertising for the Swift for 2 years. Also worked on a number of other clients like LG Electronics, Dainik Jagran, LML Bikes, Godfrey Philips India, Indiatimes.com.

He has also played the role of account lead on a number of telecom brands like Nokia, Huawei, Lava and Spice. Have worked extensively on multiple phone-launches across these

brands. Also worked on Corporate communication and re-branding exercises of brands like Spice Telecom and Lava Mobiles.

Prashant has also been in-charge of one of India's top beauty brand - Emami. He also acquired HE Deodorants and Boroplus as well. Was also the key team lead on Heinz Inc's energy drink

Glucon D. Helped conceptualize and launch Tata Chemical's launch into pulses and spices (Formerly Tata i-shakti). In addition, he is responsible for the success of all Flipkart and

associated sale campaigns.

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About G D Prasad:

GD's approach is a combination of the best of old-school account management and his unique personality traits – that of someone who understands the creative process deeply and is hence able to contribute as more than just a servicing person.

Clients don’t just reach out to GD for creative solutions, but take his word on strategy, technology, marketing approaches and also confide with him on their business issues, making him an irreplaceable custodian for their brands.

In addition to working with entrepreneurs launch start-ups across EU & UK, he has helped brands (in India) in FMCG, food technology, e-commerce, retail and technology scale new

heights. He is a vertical head at Dentsu Webchutney with clients like TI Cycles, Swiggy, Quikr, Urban Ladder, Cholamandalam and Microsoft under his portfolio.