Alliance Française de Delhi and IF Studio present DESIGN X DESIGN The 9th Annual Exhibition - 20 under 35

The Exhibition component of Design X Design involves showcasing the work of Delhi and other cities of India, to facilitate a reading of the emerging trends across various design based creative communities in the country.

Is Indian design recognizable? Is there a vision guiding it? Can tradition and modernity, continuity and change co-exist in it? Is it culturally relevant? Questions such as these are more alive today than ever before. One sure way of gaining an insight into this and more is by looking at the work of young upcoming designers. ‘Design X Design Exhibition: 20under35’ attempts to do just that by sharing the design philosophies, working methods and future aspirations of the twenty shortlisted design practices under the age of thirty-five.

While the exhibition reveals the flavour of each design, discipline independently it also serves as a reminder that in order to take the next leap forward a composite and broader view of matters concerning design will have to be taken. There is a need to create more incentives, like this exhibition, on one hand and match it with appropriate checks and balances on the other hand to achieve overall excellence. Most important, there is a need to communicate with the society about the role of designers - as makers of cultures and indeed civilizations.