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Fast Track Digital Marketing Google Adwords Certification Course | Mumbai

Fast Track Digital Marketing Google Adwords Certification Course | Mumbai

Skill Development

October | 10AM

IES Management College And Research Centre, Mumbai

₹11,800

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Fast Track Digital Marketing Google Adwords Certification Course | Mumbai

Skill Development

October | 10AM

IES Management College And Research Centre, Mumbai

₹11,800

Sorry, this show is already over but head here for other fun events!

Invite your friends

and enjoy a shared experience

Invite your friends

and enjoy a shared experience

About the Event

WeBind's Digital Marketing Course with Google AdWords Professional Training &Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

Curriculum
1ST WEEKEND


Module 1: Google Adwords Certification Training
Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner
(Hands-on Activity)
Conversion Tracking

Module 2: Google Analytics Certification Training
Getting Started With Google
Analytics
Accounts, Profiles, and Users
Navigation
Interpreting Google Analytics
Reports
Traffic sources
Direct, referring and search
Traffic


2ND WEEKEND


Module 3: Business Use of Social Media Marketing
What is social media marketing and broadening scope?
Choosing your channels
Social Strategy & Social Journey
Achieving sales and marketing goals through social media
Optimising strategy for millennial generation audience
Live Project
Case Study (Online Weekly Session)

Module 4: Facebook Marketing and Facebook Adverts (Hands-on)
Advertising On Facebook Creating And Running An Ad
Facebook targeting alternatives - Interest base, custom based and re-targeting or facebook exchange
Facebook Insights Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook

Module 5: Instagram Marketing (Hands-on)
Understanding Instagram
Build Brand Following Content Strategy
How to drive engagement
Influencer Marketing
Analytics & Measurement

Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)
Introduction to LinkedIn Marketing & twitter
Business use of the applications
LinkedIn & Twitter Ads
Creating campaigns on LinkedIn & Twitter
Case Studies on Social Marketing Channels

Module 8: Email Marketing
Overview and effectiveness of Email Campaigns
Setting up a MailChimp Account and dashboard
Creating and nurturing email marketing list and database
Strategic content implementation for emails
Design Email Templates
Uploading datasets including filtering, scrubbing.
A/B split test campaigns (headlines, copy, subject line, color)
Open Rates, Click Rates and methods to optimize it
Create your own campaign and analyze
Venue

IES Management College And Research Centre

791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, HIG Colony, Nityanand Nagar, A Block BKC, Bandra West, Mumbai, Maharashtra 400050

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Terms & Conditions

Fast Track Digital Marketing Google Adwords Certification Course | Mumbai

Skill Development

October | 10AM

IES Management College And Research Centre, Mumbai

₹11,800

Sorry, this show is already over but head here for other fun events!

Invite your friends

and enjoy a shared experience

₹11,800

Sorry, this show is already over but head here for other fun events!

HIT PAUSE ON BOREDOM

Kickstart your resolution to party hard. Experience LIVE music, comedy, poetry, theatre, sports & so much more…

Watch and cheer for your favourite teams, Discover new hobbies with workshops & courses And Groove to the beats of your favourite artists.

Curated & Handpicked Events

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Music Events: Gigs & Festivals

Calling all music lovers! Watch your favourite artists, live - at festivals, club shows, gigs or concerts. Paytm Insider has the best curated music events, across genres: rock, metal, EDM, pop, fusion, hip-hop, jazz, classical, Bollywood and world, at some of the best live music venues in the country. Paytm Insider hosts several top properties, including Bacardi NH7 Weekender, Timeout, SulaFest, Mood Indigo, Gaana Crossblade Music Festival, Locals DISTRICT, Lager n Barrel, MPower Fest. Also look forward to superstars like Arijit Singh & AR Rahman hosting their tours here.

Comedy shows: Standup & Open Mic

Who doesn't enjoy a good laugh? You'll find the latest shows by the best Indian comedians - Zakir Khan, Kanan Gill, Biswa Kalyan Rath, Kenny Sebastian, Comicstaan finalists (Nishant Suri, Rahul Dua & others) and more, on Paytm Insider. Catch them doing tours of their specials, trying new material, hosting an open mic, and more. Catch the big names of comedy at Headliners and LOLStars; or shows to see up-and-coming comics enthrall audiences, and open mic events where you'll see and cheer on fresh talent! International legends like Russel Peters, Eddie Izzard & Bill Burr have ticketed here in the past.

Cheer Your Favourite Sports Team!

Paytm Insider is home to world-class sporting experiences across India: Vivo Indian Premier League, Indian Super League (FC Goa, Kerala Blasters, Jamshedpur FC, Mumbai City FC, Delhi Dynamos), Vivo Pro Kabaddi (Tamil Thalaivas, U Mumba, Haryana Steelers, Bengal Warriors, Jaipur Pink Panthers), I-League, Vodafone Premier Badminton League, Premier Futsal, and international cricket matches (Test, T20 and ODI). Can't get to a stadium? You'll find amazing screening experiences too - especially the EPL, Champions League and F1.

Trekking, Camping & Adventure

After a tiring week, one of the best ways to unwind is to head to the great outdoors. You will find excellent options for trekking, camping & adventure activities like white water rafting, waterfall rappelling and paragliding near Online. Paytm Insider teams up with experienced and responsible travel groups and event organizers so you have a memorable and safe experience. These events are for novices as well as experienced folks. You will also find special seasonal experiences like fireflies, camping, rafting and more on Paytm Insider.

Discover your city with Paytm Insider

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For event organizers

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