Fast Track Digital Marketing Google Adwords Certification Course | Mumbai
Skill Development
October | 10AM
IES Management College And Research Centre, Mumbai
₹11,800
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Fast Track Digital Marketing Google Adwords Certification Course | Mumbai
Skill Development
October | 10AM
IES Management College And Research Centre, Mumbai
₹11,800
Sorry, this show is already over but head here for other fun events!
Invite your friends
and enjoy a shared experience
Invite your friends
and enjoy a shared experience
WeBind's Digital Marketing Course with Google AdWords Professional Training &Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.
Module 1: Google Adwords Certification Training
Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner
(Hands-on Activity)
Conversion Tracking
Module 2: Google Analytics Certification Training
Getting Started With Google
Analytics
Accounts, Profiles, and Users
Navigation
Interpreting Google Analytics
Reports
Traffic sources
Direct, referring and search
Traffic
2ND WEEKEND
Module 3: Business Use of Social Media Marketing
What is social media marketing and broadening scope?
Choosing your channels
Social Strategy & Social Journey
Achieving sales and marketing goals through social media
Optimising strategy for millennial generation audience
Live Project
Case Study (Online Weekly Session)
Module 4: Facebook Marketing and Facebook Adverts (Hands-on)
Advertising On Facebook Creating And Running An Ad
Facebook targeting alternatives - Interest base, custom based and re-targeting or facebook exchange
Facebook Insights Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook
Module 5: Instagram Marketing (Hands-on)
Understanding Instagram
Build Brand Following Content Strategy
How to drive engagement
Influencer Marketing
Analytics & Measurement
Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)
Introduction to LinkedIn Marketing & twitter
Business use of the applications
LinkedIn & Twitter Ads
Creating campaigns on LinkedIn & Twitter
Case Studies on Social Marketing Channels
Module 8: Email Marketing
Overview and effectiveness of Email Campaigns
Setting up a MailChimp Account and dashboard
Creating and nurturing email marketing list and database
Strategic content implementation for emails
Design Email Templates
Uploading datasets including filtering, scrubbing.
A/B split test campaigns (headlines, copy, subject line, color)
Open Rates, Click Rates and methods to optimize it
Create your own campaign and analyze
Fast Track Digital Marketing Google Adwords Certification Course | Mumbai
Skill Development
October | 10AM
IES Management College And Research Centre, Mumbai
₹11,800
Sorry, this show is already over but head here for other fun events!
Invite your friends
and enjoy a shared experience
₹11,800
Sorry, this show is already over but head here for other fun events!