We are conducting this semi-annual workshop on Google Adwords and SEO in Bangalore on 16th February, 2020. This is an in-depth workshop where we will be covering key topics starting from scratch.

Complete beginners to intermediates can attend this session since we will be covering from the basics.

Topics covered:

Google Adwords:

• Google AdWords basics
• Setting up an Adwords account
• Bidding strategies
• Copywriting for Google Ads.
• Display advertising
• Video advertising
• Shopping campaigns on Google Adwords
• Design best practices for Display Ads
• Google Analytics basics

SEO:

• On-page SEO
• Off-page SEO
• Backlinks
• Online PR
• Keyword research
• Free SEO Tools
• Best SEO practices

+ 1 case study each on Google Adwords and SEO

The session will be for 5.5 hours and refreshments will be provided. Bring a notebook, pen, and the enthusiasm to learn this skill.

You can also bring your laptop if you'd like to implement things live along with me and the rest of the class.

By the end of the session, you'll be comfortable creating campaigns on Google Adwords, optimising them and the logic behind the platform. You'll also understands the right way to do SEO and earn more organic traffic for your business/employer.