Introducing the Indian Post Millennial Generation: Gen Z
Discussion
June 7 | 7PM
Le Sutra Hotel, Mumbai
₹400
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Invite your friends
and enjoy a shared experience
- About
Introducing the Indian Post Millennial Generation: Gen Z
Discussion
June 7 | 7PM
Le Sutra Hotel, Mumbai
₹400
Sorry, this show is already over but head here for other fun events!
Invite your friends
and enjoy a shared experience
Invite your friends
and enjoy a shared experience
As the Millennials grow up, it’s important to readjust our lens on youth and turn to the youthful generation that follows : Gen-Z. Aged between 16-24 today, they are predicted to overtake the millennials in strength by the end of 2019.
Plum Insights has been conducting a year-long research among the 16-24 year olds to understand what this new youth cohort is all about using mixed Qualitative and Big Data research methods.
What to expect:
- Highlights of Plum’s research on the Indian Gen-Z
- Speakers who work regularly with this cohort and are Gen-Z creators themselves
- A visual exhibit designed by a set of artists to bring alive the pulse of this generation
- The launch of Plum’s publication ‘Indian Gen-Z: A Primer’
What you can learn:
- How are ‘Gen-Z’ different from ‘Millennials’?
- What is their unique lens on the world?
- What are their core values?
- What are the rules of engagement with this generation?
Who should attend:
- Brand managers and Consumer Insights professionals
- Start-ups and Entrepreneurs
- Content Creators
- Anyone who wants to strike the right chord while working with this generation
Introducing the Indian Post Millennial Generation: Gen Z
Discussion
June 7 | 7PM
Le Sutra Hotel, Mumbai
₹400
Sorry, this show is already over but head here for other fun events!
Invite your friends
and enjoy a shared experience
₹400
Sorry, this show is already over but head here for other fun events!