Meetup Level:

Beginner to Intermediate

Behavioural science is the hot buzz word today. Everyone knows they should use it, but few companies have actually instituted it as a practise.

At this meetup, you'll get to learn how to put theories of behavioural science into practice.

About the speaker:

Preeti KS, Behavioural Science Lead at Grab Singapore

• She has set up the behavioural practice at Grab from scratch, helping product and design teams understand customer behaviour and build better products.
• Preeti has been a part of various consumer facing product features, such as fare alert, fare communication, driver app, subscriptions.
• Prior to this, she co-founded and set up a company within the Mahindra Group

About Grab:

• Grab is the biggest tech startup in South East Asia & a leading player in Transport, Payments and Food Delivery services

What you'll learn at this meetup?

• Understanding how humans behave & why they do what they do
• Creating frameworks to explain human psychology better to your team
• Building products & marketing them based on real behaviours

How Grab used behavioural science to:

• design a product that changed user perception about surge pricing
• understand driver behaviour & design to help them take informed decisions

Who should attend?

• Product Managers
• Product Designers
• Marketing professionals

Please note:

1. This meetup will be on Zoom
2. The link will be shared 1 day before the meetup