How to set up an on-ground event on Paytm Insider

You can create an on-ground event on our platform by registering and getting access to our publish portal

Let's Start!

This section shows you on how to set up an event.

1. Click on 3 lines on the left side of your screen

2. Select "Create an event" and choose “On-ground event.”

3. Upload a creative for your event page

NOTE: Requirements: Image size: 1316x720px @ 144dpi

Saved for web at 60% or lower - file size under 180kb.
Format: JPG

Please ensure the creative does not have logos of other ticketing platforms.

Read about logo placements and what images and fonts work best on your event card.

4. Add your "Event name' and 'Description'

Use this space to let users know what your event is about.

Include artist lineups, a writeup about the organiser and guidelines that you’d like the attendees to follow.

Read about best practices to follow on your event page here!

NOTE: Do not mention any phone numbers or email ID's.

5. Add images and/or a video

Add an image gallery or embed a video on your event page to give ticket buyers a sense of what's in store.
Event pages with rich content such as images and videos see more traction and purchases than those without.

Image Requirements: Image size: 1000X1000px @ 144dpi
Saved for web at 60% or lower - file size under 180kb.
Format: JPG

Video: Copy paste the YouTube link to the video you want to add to your event description page

NOTE: You can only embed a YouTube video which is already uploaded on YouTube.

6. Enter your event details

Event start & end time: Enter these details carefully and accurately as it will be displayed on your event page.

City: Select the city where you are hosting the event, your event will be displayed on that city's page on Paytm Insider.

Group: Choose a relevant group that your event falls under. For example: events, workshops, travel etc.

Category: Pick a category, this will help users discover your event. For eg. Quiz, Kids, Comedy, Music.

Organiser: You will see your brand name here (only if it's already registered with Paytm Insider)

Venue: From the drop-down menu, select 'Yes' and search for the address on the google map displayed on your publisher dashboard. Similarly, select 'No' If you haven’t decided on a venue yet and your event page will display ‘Venue to be Announced’ until you update it.

Note: If you change your venue after the event is published; here's what to do:
1. You need to unpublish the event
2. Change the venue
3. Publish your event again

7. Enter the Details of the person managing your event

It could be you or someone from your team.
This is required in case we need to get in touch.

8. Include Health and Safety Precautions

Highlight the safety precautions that will be taken at your event, to re-assure your customers and keep them updated on what to expect at the venue.

All about Tickets!

This section will show you how to add tickets to events.

1. Head to the 'Manage your event section on Publisher

2. Add a Show

Click on 'add show'

Remember to mention the date accurately, the start and the end time of the event.

NOTE: If your event lasts more than a day - Create multiple shows, for each day.

3. Adding tickets for your event

Click on “add tickets” under that particular show

NOTE: Add a Regular ticket or RSVP (sign up for one) or a Custom ticket (which allows you to customize the name of the ticket). Then please add description, Price, Time of the event, Quantity i.e., inventory of the tickets, max purchase amount, and expiry date.

GST: Select from the drop down (Tickets above Rs.499 will attract GST)

4. Collect Additional Information

We already collect Name, email address and contact numbers.
Please use this feature if your event requires additional information from customers.
For example: Marathons need customer blood group, T-Shirt size etc.

You can add the questions for extra information.
You can choose to collect this info for each ticket (if someone buys 5 tickets, they will have to answer 5 times) OR for each order (if they buy 5 tickets, they will have to answer only once)

5. Changing Ticket Prices

If you wish to change the ticket price after your event is already published, you need to disable the current ticket and create a new one with the updated price.

You're all set! Let's get the event Published.

When you create the event, it is unpublished.
Once you feel all the information has been added, change the event status to Published using 'event status'.

You can mark your event Sold Out or Cancelled using the same feature.

NOTE: Once you mark your event cancelled, communication regarding the cancellation is automatically triggered and refunds will be initiated to all the customers.

If you wish to see how your event looks on the Insider App/Website, use the View Event on Paytm Insider feature.

Managing Your Event

Once your event is live, you can manage various aspects of it through the publish dashboard. This includes adding a new show, introducing a differently priced ticket, managing discounts, shutting sales for your event or even sending out a reminder or update to your attendees.

The Publisher dashboard includes these features to make managing your event easy

• Orders: See all the orders for your event, including revenue and fees along with fetching basic customer data (Name, email ID, phone number etc.)
• Add attendees: Helps you to Issue tickets to customers and collect payments offline by filling in the buyer details.
• Guestlist: Give complimentary tickets to guests by filling in the guest details.
• Check in: you can easily Check in attendees by scanning QR code (via mobile browser) on tickets or by using ticket short-code or Email. This indicates that the customer has attended the event.
• Send communication: If you want to share any information about the event with all the ticket holders, you can use this feature and send communication via email or Whatsapp. You can use this for communicating Venue change/date change info, or even for sending event guidelines/ event reminder one day before the event.

Managing Discounts

If you wish to give discounts to customers, you can create the discount codes using this feature.

Integrations

iframe: You can embed the Paytm Insider Ticket selling page on your website with the help of the iframe.

Webhooks: Get notified about important updates for your event via Slack, Discord or POST Api call.

Generate Reports

Export sales data: Sends an export of your sales and attendee data in CSV format over e-mail.

Ready to get started?

In case you are unable to see any of the above features, please reach out to clientservicing@insider.in - along with your event link, and we will grant the necessary access to you.